Introduction to Domo and Qlik Sense
If you’re selecting a modern business intelligence (BI) platform, Domo and Qlik Sense are both top contenders. Both solutions are established in the BI landscape—Domo for its end-to-end approach with built-in collaboration, Qlik Sense for self-service analytics powered by its patented associative engine. This comparison will help decision-makers and BI teams evaluating platforms for data-driven insights, governance, and scalable analytics execution.
Key Takeaways
- Domo offers all-in-one data integration, visualization, and built-in collaboration; pricing starts at $83/user/month (annual billing).
- Qlik Sense excels at self-service analytics with a unique associative engine; Business plan starts at $30/user/month.
- Both platforms provide cloud analytics, BI dashboards, strong user roles, and data governance, but specific integration and compliance details are not public.
- Choosing between them comes down to your needs for end-to-end workflow versus analytic exploration and price point.
| Feature | How Domo handles it | How Qlik Sense handles it | Best for |
|---|---|---|---|
| Data integration/connectors | Integrated, end-to-end platform; specifics not publicly specified | Supports data connectors; specifics not publicly specified | If you need all-in-one integration |
| BI dashboards & visualization | Advanced visualization, dashboarding, and collaboration | Custom visualizations and associative data exploration | For custom analytics & exploration |
| User roles and permissions | User authentication, governance standards (details not specified) | Enterprise-level security, granular user roles | For complex user governance |
| Security & compliance | Enterprise-grade security, encryption; compliance options (certifications not specified) | Enterprise security and governance; compliance details not specified | Data-sensitive environments |
| Cloud analytics | Supported | Supported | Both platforms |
| Pricing tiers | From $83/user/month (annual) | From $30/user/month (Business); Enterprise not public | Budget-conscious or advanced BI |
| Limits | Not publicly specified | Not publicly specified | Unknown |
Key Features Overview
Domo positions itself as an end-to-end BI platform. You get data connectors, dashboarding, visualizations, and collaboration features all in one. This approach suits businesses looking for fast, team-wide adoption and integrated workflows.
Qlik Sense is built around self-service analytics, focusing on empowering users to create their own analyses. Qlik’s patented associative engine enables data exploration beyond traditional SQL logic, making it a fit for organizations focused on analytic discovery and interactive dashboards.
Both solutions provide BI dashboards and cloud analytics, and each supports a range of data governance and access controls tailored for enterprise needs.
Data Integration Capabilities
Domo distinguishes itself with integrated data connectors and end-to-end data integration capabilities. While the exact list of supported integrations isn’t publicly specified, users benefit from not having to stitch together multiple tools or platforms.
Qlik Sense also supports numerous data connectors, although precise details aren’t publicly available. Integration plays a critical role, as BI platforms are only as effective as the data you can pull in from across your stack. If your business has complex data integration needs, clarity on specific pre-built connectors or APIs may require direct engagement with vendors.
Visualization and Customization
Domo offers rich BI dashboards, powerful visualization features, and built-in collaboration. Its dashboards are designed for broad accessibility across teams, making insights easy to act on inside the platform.
Qlik Sense excels at custom visualizations and interactive data exploration, driven by its associative data engine. This makes Qlik a strong choice for businesses where analytic discovery—not just reporting—drives value. Qlik’s customization tools allow users to build dashboards tailored to specific needs.
Typical Domo use cases include operational performance tracking and executive dashboards. Qlik Sense is often chosen for complex data exploration and interactive analytics projects.
User Roles, Permissions, and Data Governance
Domo supports enterprise governance and user authentication, but detailed configurations or unique permission models are not specified in the public documentation.
Qlik Sense, meanwhile, emphasizes granular user roles and enterprise-class governance policies. This suits organizations that require detailed access management, especially where multi-level permissions or audits are important.
Both platforms aim to help businesses ensure that the right people access the right data, supporting compliance and reducing the risk of unwanted exposures.
Security and Compliance
Domo commits to enterprise security with user authentication, data encryption, and governance options that can support compliance. However, specific certifications or standards (such as SOC, GDPR, HIPAA) are not listed in public sources. You’ll want to confirm with Domo directly if you have strict certification requirements.
Qlik Sense provides enterprise-level security and granular control, with robust governance features built in. Yet, as with Domo, specific compliance certifications are not publicly detailed, making it crucial to validate these details for regulated industries.
Pricing Structure and Tiers
For Domo, G2 lists pricing that starts at $83/user/month when billed annually. There may be additional tiers or enterprise plans, but public details are limited.
Qlik Sense offers a Business plan starting at $30/user/month. Its Enterprise pricing is customized and not published. This means you may need to engage Qlik for full pricing transparency, especially for larger deployments.
Neither vendor publicly details platform limits (such as row, user, or connector caps). For rigorous budgeting or forecasting, requesting full pricing and limitations from sales is recommended.
Integrations and Ecosystem
Both Domo and Qlik Sense offer a variety of data connectors and integration options, although neither platform publicly lists a comprehensive directory. Domo is noted for its one-stop approach to integration, suiting organizations that want data from multiple sources in a unified space. Qlik Sense supports integration as well, with the additional benefit of its associative engine for joining data from disparate sets on the fly.
For organizations adopting a best-of-breed stack or requiring specific SaaS integrations, it’s important to validate integration requirements directly with each vendor.
Setup, Hosting, and Admin
Both Domo and Qlik Sense are cloud-delivered, reducing on-premises infrastructure requirements. Each platform offers web-based administration and central management tools. Exact setup steps and administrative controls are not publicly specified, so businesses should anticipate some onboarding investment and may want to request demo environments from either vendor for evaluation.
Security and Compliance Standards
Domo and Qlik Sense provide enterprise-grade security features, user access controls, and encryption. While both make strong claims on governance and data protection, publicly specified compliance certifications (like ISO or SOC2) are missing. If formal certifications are a procurement requirement, raise this early in your vendor evaluation process.
When to Choose Domo vs Qlik
Choose Domo if you want an integrated BI platform for the whole organization—where data integration, visualization, and team collaboration are in one hub. Domo works best for businesses looking for operational dashboards, unified analytics, and reduced tool sprawl, and are comfortable with higher price tiers.
Choose Qlik Sense if your organization prioritizes analytic exploration, custom visualizations, and granular governance. Qlik is suited for teams wanting powerful self-service analytics at a lower entry price, and may already have data pipelines or integration solutions in place.
Both choices are strong, but if platform limits or compliance standards are critical, prioritize direct evaluation and vendor negotiation since key details aren’t public.
Conclusion
Both Domo and Qlik Sense deliver cutting-edge BI dashboards and cloud analytics. The right choice depends on your need for integrated workflow (Domo) or advanced analytic exploration (Qlik), your team’s technical depth, and your available budget. Because integration specifics, limits, and compliance certifications aren’t fully public, supplement this head-to-head with direct demos or consultations before committing.
What are the main differences between Domo and Qlik?
Domo is an end-to-end BI platform with strong integration and collaboration features, while Qlik Sense centers on self-service analytics and interactive data exploration using its associative engine.
Which is better for enterprise data analytics: Domo or Qlik?
Domo is strong for integrated, collaborative analytics across the business. Qlik Sense excels if you need customizable dashboards and advanced analytic exploration with granular access controls.
How do Domo and Qlik compare on pricing and subscription models?
Domo pricing starts at $83/user/month (annual billing). Qlik Sense starts at $30/user/month for the Business plan; Enterprise pricing is not publicly specified.
What security features do Domo and Qlik offer?
Both provide enterprise security controls, including user authentication and encryption. Specific compliance certifications are not publicly listed.
Which platform supports more integrations and data connectors?
Both platforms support data connectors, but neither has publicly specified the full list of supported integrations.
Are there unique modules or tools offered by Domo or Qlik?
Domo is unique for combining integration, visualization, and collaboration. Qlik Sense stands out for its patented associative analytics engine.
How do user roles and permissions differ between Domo and Qlik?
Domo offers user authentication and governance. Qlik Sense provides granular user roles and advanced governance for complex requirements.
What compliance certifications do Domo and Qlik have?
Neither platform publicly specifies compliance certifications. It’s best to reach out to vendors for formal documentation.